Customers appreciate when you go the extra mile, and attach a human element to your small business. It’s the little details which stand out, and create a memorable customer experience – and that’s what brings them back. When shipping a package to a customer from your e-commerce, you have the option to do three things:
- Fail to meet expectations
- Meet their expectations
- Exceed their expectations
By creating a memorable un-boxing experience for customers, you’ll add a premium to their purchase and turn them into repeat customers. How to add that personal touch on a budget? Cut out a stencil of your logo and spray paint it onto your shipping boxes in silver or gold. Include a branded package insert, like a beautiful card or a note on custom stationary. Provide a discount code on future purchases and thank them for their support. Let them get a feel for the entrepreneur behind the scenes, and they’ll admire the quality and care provided in the sale. They’ll walk away feeling like they received a gift, and return to your organization for that extra mile of service.
Stay tuned to our blog at BadlandsCreative.com for other tips and inspiration for making your small business shine!