Badlands Creative | Successfully Launching Your Artisan Food Business Has Everything To Do With Strategy
Badlands Creative is a full-service creative design agency in Austin, Texas, specializing in affordable small business graphic design, website design and development, print, product and packaging design and creative strategy for entrepreneurs and start-ups.
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Successfully Launching Your Artisan Food Business Has Everything To Do With Strategy

Specialty foods are among the top 8 industries for starting your own business. There’s a huge market for good artisan food products, and plenty of outlets for selling your handmade foods. Local farmer’s markets, CSA’s, gourmet and neighborhood groceries, farm-to-table restaurants and even major groceries like Whole Foods go the extra mile to support independent purveyors, and the market is always growing. Our culture is obsessed with good food for a variety of reasons, from supporting local ventures, to adhering to dietary preferences which call for wholesome, whole ingredient foods. If you make a good artisan food product, you have a customer waiting. So let’s work on your strategy.

 

Most cottage food businesses start out the same way – a person makes something that is unique, delicious and innovative, and it resonates well within their family and community. From there, the decision is made to turn this great food product into something lucrative, and this is a key turning point for a a new organization. Creating a solid strategy from the start will provide the new business owner with the tools necessary to grow and evolve their small food business, and can make the difference between selling door to door and being picked up by major retailers.

 

Key factors in developing your strategy include understanding local cottage food laws and regulations, packaging and labeling guidelines, research and analysis of your audience and competition, and a good branding and communications strategy to outshine the competition and attract customers to the look, culture and ideology of your organization. It’s a lot to factor in, particularly when your expertise is best spent in the kitchen.

 

Badlands Creative is experienced with growing mom and pop purveyors into nationally recognized and distributed food brands, using organic growth methodology, effective communications and solid branding. We’d love to lend a hand at making your small business dreams a reality. Contact us today, and we’ll toss around some ideas for getting started on the right foot.