Specialty foods are among the top 8 industries for starting your own business. There’s a huge market for good artisan food products, and plenty of outlets for selling your handmade foods. Local farmer’s markets, CSA’s, gourmet and neighborhood groceries, farm-to-table restaurants and even major groceries like Whole Foods go the extra mile to support independent purveyors, and the market is always growing. Our culture is obsessed with good food for a variety of reasons, from supporting local ventures, to adhering to dietary preferences which call for wholesome, whole ingredient foods. If you make a good artisan food product, you have a customer waiting. So let’s work on your strategy.
Key factors in developing your strategy include understanding local cottage food laws and regulations, packaging and labeling guidelines, research and analysis of your audience and competition, and a good branding and communications strategy to outshine the competition and attract customers to the look, culture and ideology of your organization. It’s a lot to factor in, particularly when your expertise is best spent in the kitchen.